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Nokia Marketing Mix
An overview of the marketing mix, and key marketing strategies, employed by the mobile phone company Nokia in recent years.
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Black Friday and Cyber Monday
How have Black Friday and Cyber Monday come to represent the commercialisation of Christmas, and why have they turned lethal?
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Ted Baker and Ben Sherman
What are the major retail and pricing structures used by the leading clothing companies Ted Baker and Ben Sherman in the UK?
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Nintendo's Blue Ocean Strategy
How did Nintendo use Blue Ocean Strategy to market the Wii, and to what extent did this contribute to the console's massive success?
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UK Childrenswear Market
An overview of the childrenswear market in the UK, including the ways in which competing stores attempt to gain the market's top spot.
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Marketing a Band Online
A sample marketing plan for a new band, prioritising the use of the internet to generate interest in the band's latest real-world activities.
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SAB Miller Market Position
A market position analysis of the brewing giant SAB Miller, examining the strengths and weakneses of some of its key international brands.
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International Product Life Cycle
A critical analysis of Raymond Vernon's IPLC, examining the extent to which it remains relevant as more and more trade becomes web-orientated.
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Co-Op Marketing Plan
A sample marketing plan for the UK's Co-Op company, covering its key supermarket business as well as a number of its other interests.
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