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	PR and the Truth Does PR have a duty to tell the truth, or is it fundamentally based on the manipulation of truth in order to generate false impressions?		Two-Way Communication How does two-way communication improve PR techniques, and to what extent is this applicable in a modern approach to PR methods?
	The Four Models of PR How do the Four Models of PR help deal with ethical considerations? Do they promote honesty, or do they reward the ability to manipulate truth?		The Art of Public Apologies How have celebrities such as Tiger Woods, Hugh Grant and Miley Cyrus used public apologies to rehabilitate their image after perceived mistakes?

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